Gute Bierre

The business is located in a popular shopping centre in Oviedo city. This location was a key aspect when defining the conceptual atmosphere of the site as both the installation design and the corporative image must put the pub on  a par with competitors in the same shopping centre. The beer as element is the resource found all over the installation.

The innovative characteristic of this project is comprehensive, not only in the design aspects materialized in the development of the work but also carrying out a discontextualization exercise at interface level. The result is a new concept of a pub where new ludic forms of interaction and consumption are offered to customers.